Meet the Team

Based in a glittering (literally, full of sparkle) office in Culcheth, Warrington, the Pageant Girl® team
co-ordinate the pageant finals for Miss International UK, Miss Teen Great Britain, United Kingdom Galaxy Pageants, UK’s National Miss, Universal Woman Great Britain and Teen, Miss and Ms Pageant Girl UK. With over a decade of experience in the pageant industry, our team are dedicated to creating professional and memorable events.

Being a part of our organisation is about celebrating and empowering women, we recognise that all women are beautiful and one of the most fantastic qualities is when a girl is unapologetically herself. The Pageant Girl® motto is ‘Beautifully Inspiring.’ Since 2012, the award-winning Pageant Girl® competitions have raised over £800,000 for our chosen charities.

We are a friendly and relaxed organisation; many of our contestants have never competed in a pageant before but we ensure they feel completely comfortable at the grand final. Not all of the finalists can win the ultimate prize but our goal is to ensure that they all return home with great memories and new friends!

Holly Pirrie – Director

Holly Pirrie (née Ikin) is a former pageant contestant herself, and so, she knows exactly what it is like to compete – having competed in pageants in the UK and internationally. Consequently, Holly knows exactly what it takes to organise a great event!

Holly was inspired by her own experiences in ‘pageant land,’ and she wanted to give more girls, and women, the opportunities that she had been afforded through pageantry. Holly works closely with all of the contestants and winners to ensure that they have an amazing year.

Holly was the first director of award-winning United Kingdom Galaxy Pageants and this launched in 2008. In 2010, Holly founded Miss Teen Great Britain, which has grown to become the leading pageant for teenagers in the UK. Holly was also awarded the UK National Director licence for Miss International in 2013. From 2011-2018, Holly was also the UK national director for Miss Intercontinental, she also held the UK national director license for Miss Grand International from 2016-2019 . In 2019, Holly launched the Miss Pageant Girl UK competition, from there, The Pageant Girl Weekender was born and a Miss Teen Pageant Girl UK is now crowned alongside Miss Pageant Girl UK. Holly’s passion for the industry is evident to everyone who meets her and this shows in the events that she organises.

Event & Operations Manager – Kelsey

Kelsey has worked with Pageant Girl® since April 2021 and her role is to co-ordinate the events – ensuring that they run like clockwork and manage the Pageant Girl core team! Kelsey is one of our former finalists and a Galaxy queen, so she knows exactly how it feels to be a finalist, whether its your first time competing, or if you’re a pageant veteran going for that crown! Kelsey works closely with all of the pageant finalists and helps answer any questions they may have. She attends all of the grand finals and is always on hand to help in any way that she can. Kelsey is a firm favourite with the contestants!

Pageant Dress Specialist – Abby

Abby is our resident expert on pageant dresses! Abby is The Dress Studio Manager and knows everything there is to know about finding the perfect pageant dress. Abby has the patience of a saint and is more than happy to go through hundreds of different styles with you until you find the perfect gown. Abby has assisted many pageant contestants in their dress selection, many of whom have gone on to win the crown! Abby can help you with any questions or queries you may have! You can see more about The Dress Studio at

Admin and Marketing Assistant – Grace

Grace joined the Pageant Girl team in the new year of 2024. Grace has a background in theatre and performance, so we are so excited to have her as a fabulous new addition to the team! Grace works closely with Kelsey to support with everything behind the scenes of Pageant Girl preparing for our events and helps to develop and creates content to use across our social media channels. Grace may be new to pageant land but she has fully immersed herself in all the glitz, glamour and knowledge about pageants and is here to support you in your pageant journey, along with the rest of the Pageant Girl UK Team and answer any questions you may have.

Social Media Executive – Annie

Annie joined the Pageant Girl team in December 2022. Annie has a background social media as a content creator! We are so excited to have her as an amazing addition to the Pageant Girl UK team! Annie works closely with Kelsey and Grace to support with everything behind the scenes of Pageant Girl, preparing for our events and helps to create content to use across our social media channels. Annie may be new to Pageant Land but she is incredibly excited to experience pageantry and the sisterhood!

This is the core of the Pageant Girl team who help to bring the Pageant Girl finals together; at the finals weekend, there will always be a larger team who also help backstage, prepare the girls for interview and, to help with any queries that may arise! We are proud that the team are friendly and approachable, something which is often commented on in testimonials from former contestants!